Ok, so let me walk you through the process of setting up my ads on Facebook. First, it took me about 8 hours of research, design and setting up the ads.
- I went to the Facebook Ad library and went through past ads. On that site, you can go through past ads and see how they performed.
- I searched on K-lytics to see what keywords I could use-then didn’t use them. https://www.keywordtooldominator.com/k/amazon-keyword-tool
- I took Matthew J. Holmes course on Facebook ads.
- I took Coursea’s course on Facebook ads
- I watched the video of Mark Dawson
- I watched David Gaughrams video
- Did the course for setting up an attribution link on Amazon.
- I then made 6 graphics
- Two headlines
- Two text
Then I bit the bullet and posted my ads. Here’s the ad set 1.
Headline-
- Experience the ultimate power struggle of love and revenge in the heart of Greek mythology. Free on Kindle Unlimited.
- Indulge in a whirlwind of passion, betrayal, and divine intrigue with the Queens of the Underworld boxset. Free on Kindle Unlimited.
Description 1
Unleash the magic of ancient Greece with the gripping Queens of the Underworld series! Dive into a world where gods and goddesses reign supreme, and love and betrayal collide in epic proportions. Join our fearless heroines on a quest for justice, redemption, and forbidden romance. With four spellbinding books in one captivating box set, this is a journey you won’t want to miss. Grab your copy now and lose yourself in the realms of myth and legend!
Description 2
Escape into a realm of dark enchantment with the Queens of the Underworld series. Delve into the depths of Greek mythology as you follow our heroines on a journey through love, loss, and the pursuit of destiny. With each turn of the page, you’ll be transported to a world where gods walk among mortals, and every choice has the power to shape the future. Don’t miss out on this epic fantasy adventure – grab your copy today and experience the magic for yourself!
So, here’s the settings
Here is the results
I spent 129.00 and my sales from Facebook attribution is…. drum roll… 6.95. Yep. You’ll notice an immediate zero sales after I started the ads. These have been running two weeks.
I just can’t get over the drop in sales. And my Amazon ads? They did just as bad with a higher ad spend.
But, here’s the kicker, before I started running ads, I was making multiple sales every day, as you see on the left chart. The moment I started ads, my sales dropped to zero. You can see it in the draft of sales above. I actually looked at Facebook groups and I’m not alone. A lot of people who placed ads saw their sales drop dramatically. Why? I have no idea. So, I’m off to find another way.
After searching through facebook groups for ads-not ones affiliated with a course-their take? The “free’ classes convince you to start basic ads. You have to dial down into your niche, and until you pay for courses, you won’t have the knowledge to needed to make money. Sure, some people do-but they are in the minority.
Not all ad courses work for every author. I’ve had my covers and blurbs looked at, and they’ve been deemed spot on for my action/adventure series. I may still change the covers-but a bit of horror romance doesn’t really top the charts on a good day.
I’ve gained a lot of knowledge in the last week and a half. Yes, I’m still letting my ads simmer, but I will be trying something else. I’ve been pointed towards a couple of books, and will try the advice in those and get back to you. For now, I’m irritated at the drop in sales and honestly, ads are taking up a huge part of my day and I haven’t written a word since I started this project.
Here are my metrics for Facebook Ads.
So, I’m down about 300 with my Amazon Ads and my Facebook Ads combined for the past two weeks. I’ll start tweaking, reading more, and give you updates soon.
My advice? Search Youtube for ad advice from authors-not one’s selling courses and look at authors in your niche. Don’t look at low-content videos if you’re doing thrillers.
Read. Look and ask questions.
Find facebook groups that specialize in ads.
Also, check your images. Those images should immediately show a genre and if you can, find a photo that has a niche that would work for you.
Updates coming soon!
Ra Winter Writer 