From Frustrated Author to Facebook Ads Ace: My Journey with Matthew J. Holmes (and Crossing Fingers for Queens of the Underworld!)

https://www.matthewjholmes.com/products/the-facebook-ads-for-authors-masterclass

Remember the feeling of sitting through a 2-hour webinar, desperately trying to glean a nugget of gold while your eyelids got heavier by the minute? Yeah, me too. That’s why when I stumbled upon Matthew J. Holmes’ Facebook Ads video series, it felt like finding an oasis in the marketing desert.

Photo by Tima Miroshnichenko on Pexels.com

No fluff, no endless self-promotion, just 8 quick-fire videos diving straight into the nitty-gritty of Facebook Ads. Each one tackled a different aspect, but number 7 was a game-changer. He actually walked me through creating an ad STEP-BY-STEP. It was like having a Facebook Ads Yoda guiding me with a digital lightsaber (okay, maybe just a mouse).

Suddenly, launching my own campaigns for the Queens of the Underworld Boxset and my notoriously tricky-to-market Native American Fantasy series didn’t seem so daunting. This wasn’t just free information; it was actionable, practical wisdom delivered with a refreshing “no hard sell” approach.

So, here’s the deal: I’m putting Mr. Holmes’ teachings to the test. Over the next two weeks, I’ll be running Facebook Ads for both series, documenting the results every step of the way. Will his Jedi-like guidance lead my books to a new galaxy of readers? Stay tuned!

In the meantime, here’s why YOU should check out Matthew J. Holmes:

  • No time-wasting fluff: Get straight to the point with bite-sized video lessons.
  • Actionable steps: Learn by doing, following his expert guidance to create your own ads.
  • No pressure, just value: Get valuable insights without the “buy my course” guilt trip.

Whether you’re a seasoned author or just starting to navigate the marketing maze, Mr. Holmes’ Facebook Ads series is a gem. Come join me on this exciting experiment and let’s see if we can unlock the power of Facebook Ads together!

P.S. Cross your fingers with me for the Queens of the Underworld and the Native American Fantasy series!

The Queens of the Underworld is set-next the Native American Fantasy series-but next, for Monday, I’ll give you a run down on the time it took me to set everything up!

Author Resources-From Author to Author Ally: Sharing the Resources That Fueled My Journey

Being an author is an incredible roller coaster – exhilarating climbs of creativity followed by the occasional plunge into the unknown. One thing I’ve learned through this ride is that we’re not alone. The writing community is a vibrant network of individuals sharing a passion for storytelling, and lifting each other up is key to success.

Photo by Lum3n on Pexels.com

That’s why I’m excited to announce a new direction for this blog: sharing free resources that have empowered me on my author journey. Whether you’re a seasoned writer or just starting to craft your first chapter, I hope these tools and insights become valuable companions on your own creative path.

Why Free Resources?

Let’s face it, the publishing world can be expensive. From editing software to marketing tools, the costs can quickly add up. My goal is to make your journey more accessible and fulfilling by sharing high-quality, no-cost resources across various aspects of authorship.

What To Expect:

Each week, I’ll delve into a new category, exploring:

  • Book Marketing: Discover platforms for book promotion, email marketing tips, and social media strategies.
  • Content Creation: Unearth free editing tools, stock image sites, and writing communities to elevate your craft.
  • Author Tools: Find helpful resources for website analytics, book formatting, and design.
  • Community & Networking: Explore platforms to connect with other authors, beta readers, and reviewers.
  • Inspiration & Insights: Share interviews with successful authors, writing prompts, and industry trends.

More Than Just Tools:

This blog isn’t just about providing resources; it’s about building a supportive community. I’ll actively encourage discussion, answer questions, and share personal experiences in the hopes that we can learn and grow together.

Let’s Connect!

So, fellow authors, are you ready to embark on this resource-sharing adventure? Jump into the comments below and share:

  • What are your biggest challenges as an author?
  • What resources have been most helpful on your journey?
  • What topics would you like to see covered in future posts?

Remember, together, we can navigate the exciting and sometimes daunting world of writing with greater support and success. Let’s inspire, empower, and create something truly remarkable!

Join me on this journey, and let’s share the resources that will turn our author dreams into reality!

Unveiling the Magic: Dive Into the Enchanting World of the Queens of the Underworld Series!

Unveiling the Magic: Dive Into the Enchanting World of the Queens of the Underworld Series!

Dear Fantasy Enthusiasts,

Are you ready to embark on an extraordinary journey through the realms of Greek mythology? If so, allow me to introduce you to a captivating series that will whisk you away to a world filled with gods, goddesses, and timeless romance.

Set against the backdrop of Olympus and the underworld, each book in the series weaves together a tapestry of intrigue, passion, and adventure. From Themis’s Revenge to Bane’s Wish, you’ll follow the fearless heroines of the underworld as they navigate treacherous waters, confront powerful adversaries, and ultimately discover the true strength of their hearts.

I’m thrilled to present to you the Queens of the Underworld series, a spellbinding collection of novels that will leave you breathless and craving for more. Written by the talented author RA Winter, this series is a testament to the power of storytelling and the enduring allure of mythical legends.

And the best part? The entire series is now available in a beautifully curated boxset, allowing you to immerse yourself in the magic of Greek mythology from beginning to end. With four captivating books in one, this boxset is the perfect addition to any fantasy lover’s library.

So, dear readers, are you ready to unlock the secrets of Olympus and embark on an unforgettable adventure? Then grab your copy of the Queens of the Underworld series today and prepare to be enchanted!

Happy Reading!

https://mybook.to/QOTUBoxset

FantasyReads #GreekMythology #QueensOfTheUnderworld #BookBoxset #RAWinter #BookLovers #EpicFantasy #MustRead #BookishCommunity #AuthorBlog #EnchantedReads

Latest Release

Good Morning!

I know I haven’t been around a lot lately. I’ve been working on my latest releases and doing some home renovations. We just removed a wall in the kitchen and it’s been dusty here! Drywall is such a pain to deal with.

A lot of great things happened last year, especially making the USA Today Bestselling Author Tag. I’m honored and I really want to thank everyone who supported my efforts. My author life has been busy lately! I did two live events on YouTube I hope you caught those. If you haven’t, look up Katherine Danae Bowen’s channel and check out her events. Very cool site for authors and readers. Here’s a direct link to the interview.

If you haven’t yet, grab my latest series set in the Underworld. Themis’s Revenge, Demise’s Desire and Death’s Lover are all available for a limited time at every major retailor. If you’re a KU reader-be sure that once Bane’s Wish is released that I’ll have the whole boxset available on Kindle Unlimited. But, that has to wait until Bane’s Wish is published. Don’t worry though, at .99c each, you’ll have the best deal right now.

Imagine spending millennia without emotions. No love, hate, sorrow, pain, or any other emotion, just nothing. Then one day, you come alive. You can taste cheeseburgers and beer, wine and caviar, laugh and cry, but there’s a catch.

You have to fight all of the gods on Olympus to keep every new emotion.http://www.books2read.com/RAWThemis

The series starts with Themis’s Revenge against Zeus-then dives into the Death Takers as they come alive and find romance.

Also, I have a great recommendation for you. KC Freeman’s latest novel will be released next week.

What if everything we thought we knew about the fall of the most notorious archangel from history was wrong?

Archangel Lucifer has been tasked with avenging slaughtered angels; but in so doing must face his greatest challenge–unbridled temptation. Only ever wanting to be the dutiful son, all things change when he comes face to face with the virgin Goddess of the Hunt.

The young goddess wants to become a warrior like her brothers. She finally gets the chance when the Creator himself requests her help on a hunt for an angel killer.

Adventure awaits them both as they face many unexpected perils along the way to justice, but the true danger lies closer within… to the desire that once ignited in their hearts could change the course of history in the cosmos forever.

Falling for the Devil is a romantic fantasy adventure with a salacious take on the fall of Heaven’s most renowned angel. Can the good son deny his own heart? Or will they both be willing to break all the rules to forge their own path, regardless of the price that must be paid.https://www.amazon.com/Falling-Devil-Fallen-KC-Freeman-ebook/dp/B0BLKL49GN/

Trying Facebook ads-

Ok, so let me walk you through the process of setting up my ads on Facebook. First, it took me about 8 hours of research, design and setting up the ads.

  1. I went to the Facebook Ad library and went through past ads. On that site, you can go through past ads and see how they performed.
  2. I searched on K-lytics to see what keywords I could use-then didn’t use them. https://www.keywordtooldominator.com/k/amazon-keyword-tool
  3. I took Matthew J. Holmes course on Facebook ads.
  4. I took Coursea’s course on Facebook ads
  5. I watched the video of Mark Dawson
  6. I watched David Gaughrams video
  7. Did the course for setting up an attribution link on Amazon.
  8. I then made 6 graphics
  9. Two headlines
  10. Two text

Then I bit the bullet and posted my ads. Here’s the ad set 1.

Headline-

  1. Experience the ultimate power struggle of love and revenge in the heart of Greek mythology. Free on Kindle Unlimited.
  2. Indulge in a whirlwind of passion, betrayal, and divine intrigue with the Queens of the Underworld boxset. Free on Kindle Unlimited.

Description 1

Unleash the magic of ancient Greece with the gripping Queens of the Underworld series! Dive into a world where gods and goddesses reign supreme, and love and betrayal collide in epic proportions. Join our fearless heroines on a quest for justice, redemption, and forbidden romance. With four spellbinding books in one captivating box set, this is a journey you won’t want to miss. Grab your copy now and lose yourself in the realms of myth and legend!

Description 2

Escape into a realm of dark enchantment with the Queens of the Underworld series. Delve into the depths of Greek mythology as you follow our heroines on a journey through love, loss, and the pursuit of destiny. With each turn of the page, you’ll be transported to a world where gods walk among mortals, and every choice has the power to shape the future. Don’t miss out on this epic fantasy adventure – grab your copy today and experience the magic for yourself!

So, here’s the settings

Here is the results

sales 1 Chart after ads.

I spent 129.00 and my sales from Facebook attribution is…. drum roll… 6.95. Yep. You’ll notice an immediate zero sales after I started the ads. These have been running two weeks.

I just can’t get over the drop in sales. And my Amazon ads? They did just as bad with a higher ad spend.

sales before ads

But, here’s the kicker, before I started running ads, I was making multiple sales every day, as you see on the left chart. The moment I started ads, my sales dropped to zero. You can see it in the draft of sales above. I actually looked at Facebook groups and I’m not alone. A lot of people who placed ads saw their sales drop dramatically. Why? I have no idea. So, I’m off to find another way.

After searching through facebook groups for ads-not ones affiliated with a course-their take? The “free’ classes convince you to start basic ads. You have to dial down into your niche, and until you pay for courses, you won’t have the knowledge to needed to make money. Sure, some people do-but they are in the minority.

Not all ad courses work for every author. I’ve had my covers and blurbs looked at, and they’ve been deemed spot on for my action/adventure series. I may still change the covers-but a bit of horror romance doesn’t really top the charts on a good day.

I’ve gained a lot of knowledge in the last week and a half. Yes, I’m still letting my ads simmer, but I will be trying something else. I’ve been pointed towards a couple of books, and will try the advice in those and get back to you. For now, I’m irritated at the drop in sales and honestly, ads are taking up a huge part of my day and I haven’t written a word since I started this project.

Here are my metrics for Facebook Ads.

So, I’m down about 300 with my Amazon Ads and my Facebook Ads combined for the past two weeks. I’ll start tweaking, reading more, and give you updates soon.

My advice? Search Youtube for ad advice from authors-not one’s selling courses and look at authors in your niche. Don’t look at low-content videos if you’re doing thrillers.

Read. Look and ask questions.

Find facebook groups that specialize in ads.

Also, check your images. Those images should immediately show a genre and if you can, find a photo that has a niche that would work for you.

Updates coming soon!

Queens of the Underworld Boxset.

The Fateful Choice: Love, Loyalty, or a Monstrous Destiny Awaits in the Final Chapter of “The Queens of the Underworld”

Bane’s Wish

Themis’s revolution in the Underworld reaches its climactic battle, but the most devastating fight might be within the heart of Zeus’s own daughter, Bane. Cursed on her sixteenth birthday, she finds herself transformed into a fearsome daemon, cast out to the fiery depths of Hades. Now, she’s a weapon, forced to fight a war she barely understands.

But hope flickers amidst the flames. Lycon, a loyal werewolf, sees past Bane’s monstrous exterior, igniting a love that defies expectations. Yet, fate casts a long shadow. A chilling prophecy hangs over Bane: to claim her own mother’s head, Themis, the very heart of the rebellion, and appease the vengeful Olympian gods.

Torn between love, loyalty, and a destiny that threatens to consume her, Bane faces an impossible choice. Can she find redemption for the monster she’s become? Can her love for Lycon overcome the demands of a tyrant father? And will Themis’s revolution crumble under the weight of a daughter forced to betray her own mother?

This is the final chapter of “Themis’s Revenge,” a series that has delved into themes of justice, rebellion, and defying fate. Here, love meets destiny in a clash for the very soul of the Underworld. Dive into this page-turning finale and prepare to be shaken by the choices Bane must make, the battles she must fight, and the sacrifices that might be demanded for a chance at redemption.

Are you Team Bane or Team Destiny?

https://mybook.to/RAWinterBaneswish

Or grab the boxset! https://mybook.to/QOTUBoxset

Forbidden Flames in the Underworld: Where a Queen Meets Her Banished Foe

Death’s Lover

The Underworld burns with rebellion, and Queen Death sits on a throne of ash. Her once loyal servants yearn for the pleasures they were denied, and chaos reigns. Faced with imminent collapse, she must swallow her pride and seek an unlikely ally – the banished God of War, Ares.

Their past is steeped in betrayal and accusation. Death, stoic and unwavering, banished Ares for a crime he claims he didn’t commit. Now, she must trust him again, navigate the treacherous web of forbidden desire, and forge a fragile alliance.

Ares, powerful and seductive, returns with a burning intensity. He sees an opportunity to prove his innocence and reclaim his place. But as their passion ignites, the lines between duty and desire blur.

Can this unlikely couple overcome their past and unite against the rebellion? Will their sizzling passion consume them both and plunge the Underworld into eternal darkness, or will they find salvation in each other’s arms?

Dive into a story where enemies become allies, love threatens to burn hotter than war, and the fate of the Underworld hangs in the balance.

 Team love or team duty? Can forgiveness bloom from betrayal?

https://mybook.to/RAWinterDeathslover

Heartbeat in the Underworld: Where Death Learns to Love (and Run for Her Life)

Imagine a world where even Grim Reapers have no say in their fate.

Millennia of cold, emotionless existence – that’s Demise’s reality as a reaper in the Underworld. Until, in a single impulsive act, she cracks the lid on Pandora’s box of feelings, unleashing a torrent of emotions she never knew existed. Suddenly, fear, passion, and desire paint the starkness of her world in vibrant hues.

But this awakening comes at a terrible cost. Zeus roars for her execution, furious at this glitch in the system. Hades, the Lord of the Underworld, plots her demise in the shadows. Demise finds herself fleeing for her life, navigating a treacherous landscape where loyalty crumbles and alliances shift like desert sands.

Demise’s Desire

Amidst this chaos, a flicker of hope: a captivating mortal, forbidden fruit to a being who should know only duty. Desire wars with loyalty, and Demise faces an agonizing choice: embrace the intoxicating chaos of emotions or retreat to the icy oblivion of her past.

This is Demise’s story, the second chapter in “Themis’s Revenge,” a series where the afterlife gets a radical makeover. Think rebels fighting fate, second chances for wronged souls, and a whole lot of forbidden romance. If you crave stories where underdogs fight gods, love defies boundaries, and even Death gets a taste of life, dive into this page-turner!

One mistake. Endless emotions. One heart racing against time. Are you ready to join Demise’s fight for her own story?

Team love or team oblivion? Would you risk everything for a second chance?

Grab your copy today. https://mybook.to/RAWinterDemise

Themis’s Revenge: Where Tragedy Meets Justice in the Depths of Hades

Fate can be a cruel mistress, spinning webs of destiny that entangle even the wisest souls. In Greek mythology, Oedipus, the unwitting architect of his own downfall, stands as a stark reminder of this truth. But what if someone could defy the dictates of fate, rewrite the narrative, and seek justice where tragedy reigns? This is the tantalizing premise of Themis’s Revenge, the first book in the Queens of the Underworld series, where the goddess of justice herself descends into the shadows of Hades to confront the legacy of one of literature’s most infamous plays.

Themis, the embodiment of law and order, finds herself summoned to the fiery pits of Tartarus on a desperate mission. A soul unjustly imprisoned seeks her aid, their plight intricately tied to the ancient tragedy of Oedipus. As Themis delves deeper into the case, she discovers a truth hidden for centuries: a truth that questions the very fabric of fate and throws Oedipus’s story into a new light.

Fueled by her unwavering sense of justice, Themis must navigate the treacherous underworld, grappling with powerful entities and unraveling age-old secrets. Along the way, she encounters a captivating guardian, his eyes like swirling nebulas, who holds the key to unlocking the mysteries of the past. But their collaboration ignites a forbidden passion, raising the stakes and blurring the lines between duty and desire.

More than just a reimagining of Oedipus, Themis’s Revenge offers a fresh perspective on fate and free will. Can Themis rewrite the wrongs of the past, even if it means defying the gods themselves? And at what cost will she find justice for the unjustly condemned?

This novel delves into the heart of Greek mythology, weaving themes of justice, fate, love, and loss into a thrilling adventure. Prepare to be swept away by a world where gods walk among mortals, where darkness holds untold secrets, and where one goddess may become the catalyst for a revolution against the very forces that dictate destiny.

Are you ready to descend into the depths of Hades with Themis and witness her fight for justice? Order your copy of Themis’s Revenge today and be among the first to embark on this epic journey!

https://mybook.to/RAWinterThemis

Or Dive into the boxset! https://mybook.to/QOTUBoxset

Spice level 3, no graphic sex-some adult language

Gaslamp Fantasy: A Spine-Tingling Gothic Mystery You Won’t Be Able to Put Down

Looking for your next literary obsession? Search no further than Murder on the Big Lake, the series debut novel by author R.A. Winter, that combines the suspense of Sherlock Holmes with the swoon-worthy slow burn series romance of a bygone era.

Our story opens in 1894 Erie, Pennsylvania, where 24-year-old Elizabeth Meadows lives under the strict rule of her oppressive aunt and uncle. With her parents long dead, she lives with her overbearing guardians. Elizabeth feels trapped by their archaic expectations and the looming threat of an arranged marriage to a stranger.

But when Elizabeth braves sneaking up to a forbidden attic, she discovers a treasure trove of family secrets hidden in trunks and drawers – a mother’s locket, love letters between her parents, and a cryptic telegram hinting at unknown relations. If Elizabeth can escape the watchful eyes of her guardians and contact these mysterious kin on Riesling Island, she may find freedom from her gilded cage.

As Elizabeth snoops further into her family’s past and magical heritage, danger begins to encircle her at every turn. With the prospect of an illicit journey across the Great Lakes, a jealous fiancé plotting in the shadows, and a forbidden romance blossoming with a charming stranger, this fast-paced whodunit will leave you breathless.

Just who can she really trust as the clues rapidly unfold? And will Elizabeth unlock the truth about her powers in time to claim her freedom and birthright? You’ll have to read Gaslight Secrets to find out!

With its lush historical details, thrilling twists and turns, and a courageous heroine you can’t help but root for, this richly imagined novel casts its own spellbinding magic. Gaslamp fantasy fans won’t want to miss this haunting, romantic tale of discovery, betrayal, and stepping into one’s destiny.

Be ready to pre-order your copy of Gaslight Secrets and prepare to be swept away into a Victorian world of family secrets, dangerous mysteries, and the transformative power of love.